Creative Work Is Visibility: How Midlife Women Can Publish, Mentor, and Rise Without Waiting for Permission
- Lisa Henshall
- Dec 4, 2025
- 5 min read

Not long ago, I stopped trying to fit my work into a neat category. Am I a writer? Yes. A marketing strategist? Yes. A teacher, a speaker, a playwright? All of the above.
It’s taken me years to realize: none of those roles cancel the others out. In fact, they compound. They make me a deeper thinker, a better coach, and a more powerful storyteller.
And if you’re anything like me—a woman who’s lived a few professional lifetimes, raised kids or aging parents, written in the margins of busy days—then you probably feel it too. There comes a point when visibility is no longer about being seen. It’s about being known for the body of work you’ve lived, led, and created.
The Next Chapter Is Creative
Let’s get this out of the way first: Creative work is leadership. Whether you’re writing a book, crafting your next keynote, developing a workshop, or revisiting an old piece of writing, these acts of creation are acts of visibility. They’re how your voice makes contact. Not with algorithms but with humans. They’re how you carve out space for truth, perspective, and storytelling that challenges the current pace of performative entrepreneurship.
As I look at my own roadmap for 2026, here’s what’s guiding me:
✔ Finish the next manuscript or dramatic work ✔ Re-release past work with fresh commentary ✔ Bring stories to life through voice, video, or stage ✔ Mentor rising women through creative leadership
And if you’re wondering how this all connects? It’s simple: Creative publishing isn’t a personal project. It’s a visibility strategy with soul.
Even if you aren't a "writer," you can do it. Let me show you how. (If you can't write, there are a lot of writers out there that can take your idea and run with it for you. It's STILL YOUR STORY.)
PART 1: The Power of Creative Publishing in Midlife
We don’t talk enough about how many women writers and entrepreneurs stop themselves before they start. Why?
Because creative publishing feels:
Too personal.
Too slow.
Too separate from “real business.”
But here’s the truth I’ve learned: The creative work you’re sitting on—unfinished plays, blog drafts, a half-finished essay series—is likely the most potent, magnetic part of your voice.
Why? Because it does three things visibility must do:
It builds depth. You're not repeating what’s trending. You’re writing what’s true.
It builds resonance. Stories travel further than strategies.
It builds legacy. Creative work lasts—it’s searchable, shareable, and teachable.
So, what’s your version of “the next book”? Maybe it’s:
A memoir wrapped in essays
A podcast that explores creative process
A 1-woman storytelling show
A workbook for women navigating leadership transitions
Whatever it is: it’s valid. It’s part of your platform. Not something you work on “when you have time.” It is the work.
PART 2: Start With What You Already Have
Let’s take the pressure off the idea that you need to “start fresh.”
Here are three low-lift, high-impact ways to re-engage your creative visibility without starting from scratch:
1. Re-release your earlier work with updated context.
If you’ve written a play, book, or even blogs and essays from past years, revisit them. What would you say differently now? Add an author’s note. A commentary. An “essay after the essay.” Repackage and re-share. Make it new.
2. Build a small “body of work” collection.
Gather 3–5 pieces that speak to the same theme. Publish them as a PDF, a Substack series, or even a mini-booklet. Visibility isn’t about size - it’s about clarity.
3. Create video or voice snippets from old content.
That talk you gave? The play you wrote? Read a 60-second excerpt on camera. Add captions. Post it weekly. You’re building an archive that speaks now.
PART 3: Creative Work Is a Visibility Engine
Let’s break the myth: Visibility ≠ constant promotion. For midlife women, visibility is a platform where our wisdom speaks for itself. And creative publishing becomes the fuel. If you’re building a 2026 roadmap that feels real, sustainable, and legacy-driven, your creative work must be in it. For me, writing is the umbrella that covers all of my work - whether it's marketing, working with authors, teaching English Comp for my alma mater, or writing novels and plays. So going crazy with some creativity is a great way for me to reinforce my authority in the field(s) and also create some visibility.
Here's how you build that into your strategy, here's an example of what I might do. Just fill in the cells with your own specialty or skillset:
Creative Asset | Visibility Path | Action |
Book draft | Thought leadership | Submit chapters as standalone articles |
Past blog series | Repackaged PDF | Use as a lead magnet for your email list |
Podcast interview | Course material | Clip insights to teach your framework |
Play or essay | Teaching moment | Host a reading + discussion event |
This is marketing. But it’s marketing for yourself and your business that feels like a message, not a megaphone.
PART 4: Visibility That Lifts Others
Now let’s shift. Because your creative work isn’t just for you—it can lift others as part of your visibility strategy. This is where mentorship meets platform-building.
Creative mentorship in 2026 could look like:
✔ Leading a short-term writing group (6–8 weeks) ✔ Hosting virtual “quiet writing” co-working rooms ✔ Teaching one workshop per quarter: storytelling, voice, or personal brand writing ✔ Collaborating on an anthology with other women ✔ Creating a curriculum from your past work + life experience
This isn’t about building a big coaching business. This is about using your platform to invite others onto theirs.
PART 5: What You Can Start Doing Right Now
Here’s a 60-day action plan to make this real, without burnout. Try to pick something each week to keep your visibility action plan alive and moving.
Week 1–2:
Audit your creative work: What’s unfinished? What’s publishable?
Choose 1 project to prioritize (old or new)
Outline 3 ways to share it: publish, post, perform
Week 3–4:
Pick one small group you could mentor
Outline a free or paid offer to others in your arena
Month 2:
Share one excerpt weekly (written or recorded)
Post once a week about the process: “what this story taught me” or “why I’m writing this now”
Pitch yourself to two podcasts or local speaking opportunities - use your creative story as your angle
PART 6: You Don’t Need Permission to Publish
This may be the most important thing I’ve learned. Midlife women are waiting less and publishing more. They’re starting presses. Starting podcasts. Starting movements. Because they’ve lived through enough to know: time is finite, but truth isn’t.
You don’t need permission. You don’t need perfection. You need a platform that reflects your voice, your body of work, and your future reach. Creative publishing is not a side note to your visibility. It is visibility—with soul, strategy, and story baked in.
Final Words
To every woman wondering if now is the right time to write, speak, or share more publicly: It is. To every woman asking if her creative work matters: It does. To every woman who’s paused, pivoted, or rewritten her identity: You’re not behind - you’re becoming.
Creative publishing isn’t just about being seen. It’s about showing what you’ve survived, shaped, and shared in a way only you can.
And that, more than anything, is the platform I’m building from in 2026.




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